Building the future of circular commerce
We believe every product deserves more than one life. Total Commerce helps Shopify merchants unlock sustainable revenue through rentals, leasing, and re-commerce.
Make circular commerce accessible to every merchant
Traditional e-commerce is linear: make, sell, dispose. But consumers are changing. They want access over ownership. They want sustainability without sacrifice. They want to try before they commit.
Total Commerce exists to bridge this gap. We give Shopify merchants the tools to offer rentals, leasing, subscriptions, try-before-you-buy, and buyback programs without rebuilding their entire business.
Our vision is a future where circular commerce isn't a niche. It's the norm. Where every product finds multiple homes, and merchants build deeper, longer-lasting relationships with their customers.
Our Story
From frustration to foundation
The problem becomes clear
After watching multiple fashion brands struggle to implement rental programs on Shopify, we realised the ecosystem lacked a proper solution. Existing tools were clunky, expensive, or required custom development.
First lines of code
We started building Total Commerce with a simple goal: make circular commerce as easy as traditional e-commerce. Native Shopify integration was non-negotiable from day one.
Alpha testing with partners
We partnered with forward-thinking brands like Wuva to test and refine the platform. Their feedback shaped everything from our pricing engine to our customer portal.
Beta launch
Total Commerce opens to the public. Merchants can now offer rentals, leasing, subscriptions, try-before-you-buy, and buyback programs from a single platform.
What We Believe
The principles that guide everything we build
Simplicity First
Circular commerce is complex enough. Our job is to make it simple. If a feature can't be explained in a sentence, it needs more work.
Merchant Time is Sacred
Every hour spent configuring software is an hour not spent growing the business. We optimise relentlessly for setup speed and ongoing efficiency.
Transparent by Default
No hidden fees, no surprise charges. Our pricing is public. Our roadmap is public. We succeed when our merchants succeed.
Native, Not Bolted On
We build inside the Shopify ecosystem, not around it. Your data stays in Shopify. Your workflow stays in Shopify. We just extend what's possible.
Sustainability Matters
We're not building circular commerce tools because it's trendy. We believe extending product lifecycles is essential for a sustainable future.
Customer Obsessed
We talk to merchants every single day. Their challenges shape our roadmap. Their wins are our wins. We're building this together.
The Team
A small team with big ambitions, united by a shared belief in sustainable commerce.
James Thompson
Previously built e-commerce solutions at scale. Obsessed with making circular commerce mainstream.
Sarah Reynolds
Former product lead at a major fashion platform. Brings deep understanding of merchant needs.
Marcus Kim
Full-stack developer with a passion for clean APIs and developer experience. Shopify ecosystem expert.
Join us on the journey
Whether you're a merchant looking to go circular, or you want to help us build the future of commerce.